$48
DIY & Dig!
- Mission
- Vision
- Value proposition
- Core offerings
- Demographics and psychographics.
- Mission statement + statement of values.
- Advice on how to prepare for the visual identity design process
- How to look for and organize visual inspiration
- What items you will need as part of your branding package
- How much to budget for visual identity design and more!
- Also links to helpful online resources!
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what is a brand, really?
Your brand is your ethos, your guiding light, your core. Visual identity is the visual manifestation of your brand. Before you jump into visual identity design, it is crucial to work out what your brand is about. What is your mission? Whom do you serve? What pain points do they have? What value are you offering to them that your competition does not? Take a deep dive into brand strategy with DIY & Dig, a digital download to help you get to the root, the core of your brand!
case studies
Digital Download
what you will learn:
Just exploring your brand strategy and want to DIY it for now? Purchase our Brand Strategy workbook here! You will get instant access to this 30 page interactive pdf workbook which you can edit at anytime.
This is a 30 page digital pdf download, and can be downloaded after purchase using the download button. Due to the digital nature of this product we do not allow returns. Feel free to ask any questions before purchase. All contents are copyright Kendra Lebo and may used for personal use only. Not to be reproduced for commercial purposes under penalty of law.
Simply download, open in Adobe Acrobat or your Google Chrome browser and fill out the fields. All links are clickable for more background reading!
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exercises to help you craft your
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$28
Uplevel!
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case studies
Digital Download
our 2024 typography guide
Need to elevate and uplevel your typography? Need help with choosing fonts, pairing fonts, and all of these mysterious rules? Look no further! Our newly updated 2024 Typography guide is perfect for students, Small business entrepreneurs, and any designer who needs a typography refresh. Full of links to books, accounts to follow, online courses. Contains resources for finding fonts and some font pairings you can use right now!
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This is a 30 page digital pdf download, and can be downloaded after purchase using the download button. Due to the digital nature of this product we do not allow returns. Feel free to ask any questions before purchase. All contents are copyright Kendra Lebo and may used for personal use only. Not to be reproduced for commercial purposes under penalty of law.
Simply download, open in Adobe Acrobat or your Google Chrome browser. All links are clickable for more background reading!
TO USE
TO USE
I couldn’t have found a more amazing person to bounce ideas from and support me in my new business dreams. Kendra’s knowledge not only with design, but with small business strategy and social media have been so helpful in what can otherwise be an often lonely journey as a solepreneur. Her expertise blended with her kind and approachable manner are an awesome package and I highly recommend her to assist in bringing your visions to life.
brand clarity client reviews
— kirstie ussher, sense of rest
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