Nettles & Co.

Heart and Hustle in historic Philadelphia

Brittany Nettles came to me as she was starting a new real estate venture in Philadelphia. We worked together to create a brand that was welcoming, fun, wildly creative, and rooted in a sense of place.

We started with brand strategy, focusing on what set Nettles and Co apart from the competition. It was grit, a sense of doing whatever it takes, hard work but with a big dose of humor and fun. We eventually distilled it down to Heart and Hustle, which also became her tagline. 

We combined this brand ethos with the sense of place that was the other half of her strategy, placed in the urban and suburban areas of Philadelphia, filled with historic homes but also with a contemporary, urban energy. 

The stained glass motif references the vintage architecture of the area, and the arch signifies transition and new beginnings. The keystone signifies the essential part on which the whole depends, and is also the state symbol of Pennsylvania. The other shapes used reference signs, house numbers, and other architectural elements in and around Philadelphia. 

These combine to build a brand that in its essence communicates the values of Heart and Hustle while being firmly rooted in a sense of place. We further leveraged the brand toolkit into social media, marketing pieces, and advertising.

See more work for Nettles and Co below!