ABOUT THE FOUNDER
Hi, I'm Kendra
I create elevated visual identities for sustainable fashion and lifestyle brands.
After majoring in business at the University of Virginia, I spent a year working in advertising in a beach town (dream job!). I went on to earn an MFA from the Rhode Island School of Design. I started my design career at Anthropologie and spent the next 15 years as a designer in the fashion, and home textile industries, working with companies such as Urban Outfitters, Free People, Anthropologie, Target, United by Blue, and Printfresh.
With years of experience working mainly in fashion-related graphic and textile design roles, I started to hone in on branding and visual identity design for startups, focusing mainly on premium fashion brands, as I had so many years of experience in the industry.
My specialized knowledge in the fashion industry, and experience ranging from start-ups to large corporate brands, positions me uniquely to design brand identities for companies in those spaces, as well as retail e-commerce site design, textile design and packaging, as well as consulting for sustainability and sourcing.
my PHILOSOPHY
Design centered
Authentic
Confidence and ease
Fewer, Better Things
My mission is to support design focused, female-led fashion and lifestyle businesses, that believe in creating a sustainable future. We believe in businesses that advocate for fewer, better things, rather than disposable products and fast fashion.
Supporting small businesses, and helping them succeed, create jobs, and create freedom and independence for their founders is my guiding light.
We do that by helping them gain the confidence to be respected in the highly competitive marketplace that only a high-level, elevated, fully actualized brand can do. I am looking to build a world in which small businesses can thrive, women and non-binary folks can be independent and fully themselves. An elevated visual presence and aligned strategy is essential to that confidence.
No “brand sprints” or one day brand intensives here. Everything is done thoroughly, with intention, time for reflection and thought, and adequate research and attention to detail. Time to take a step back and assess the work with fresh eyes is absolutely essential to creating a refined, aligned, and cohesive brand identity.
Aligned & Elevated
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