I did hours of research and testing and getting feedback from my very own clients to develop and perfect this workbook. Explore your mission, vision, value proposition, core offerings, demographics and psychographics. There are exercises to help you craft your mission statement, as well as your statement of values. I end with some advice on how to prepare for the visual identity design process, such as how to look for and organize visual inspiration, what items you will need as part of your branding package, how much to budget for visual identity design and more!  Also links to helpful online resources!

Just exploring your brand strategy and want to DIY it for now? Purchase our Brand Strategy workbook here! You will get instant access to an interactive pdf workbook which you can edit at anytime.