the process
emotional resonance.
More about my three-step process to build a brand that is elevated, memorable, and creates
Are you a soloprenur or indie designer? we have a special package just for you.
Step One:
What is a brand strategy? It is how your brand’s values, vision, and voice come together to set the foundation for your visual identity. It is a long term plan for how the brand will sound, feel, look, and behave. It involves defining your target audience, mission, vision, core values, messaging, and positioning to create an aligned foundation for the visuals. After an in-depth workbook we will dig into these concepts in a one hour session.
Read my post for more.
This is also offered as a stand alone service. Fill out the contact form here to schedule!
what is brand strategy?
Brand Clarity Workshop
case studies
inquire
One hour workshop with workbook
Step Two:
what is A visual identity?
Using your brand strategy and ethos as the foundation, we will begin to create a visual language for your brand. This may include a suite of logos, typography, a color palette, illustrations, patterns, icons, photographic direction, and other details.
Visual Identity design
inquire
case studies
portfolio and case studies
Brand extension
We offer product design services for fashion and home brands, including textile print design, fabric sourcing, and sustainability and production consulting.
marketing assets
For fashion and retail brands, we provide everything from inserts, hang tags, interior labels, inserts, and signage.
social media design
e-commerce site design
Your website is the place where most people will learn about your brand and ultimately make a purchase. It is essential that the site design embodies your brand's voice, visuals, and overall vibe, as well as being built to optimize conversions and SEO. We design e-commerce (Shopify) as well as informational sites (Squarespace and Showit).
Put your brand into action! Offerings include:
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Step three:
product design and consulting
Social media may be the first place that a consumer comes across your brand. A cohesive and on trend social media presence can signal your brand positioning and help gain an organic following.
We offer packaging design from concept through sourcing and production. In a retail environment packaging is the main visual representation of your brand and and acts as the best advertisement for your product. For fashion brands. hang tags, interior labels and DTC packaging are all key design elements.
packaging design
case studies
portfolio and case studies
what they're saying:
Kendra has MASTERED her craft. From start to finish, Kendra was equal parts reliable, transparent, responsive, and original. Kendra blended my vision, interests, and core values and output a beautifully rad, incredibly authentic, wildly fun real estate brand that is both professional and memorable. I literally couldn't have launched my new business without her. And I’m grateful to have her as a “consultant” for side jobs and ideas! Thank you, Kendra!!
— Brittany Nettles, Nettles and Co.
what makes me different?
After graduating from the Rhode Island School of Design with an MFA in graphic design, I worked for 15 years in the fashion and home interior industries as a graphic and textile design specialist. Since 2018 I have leveraged this specialized knowledge and experience, along with my years of branding and running small businesses, to help entrepreneurs in sustainable fashion and related industries to launch elevated, aligned businesses and thrive.
I couldn’t have found a more amazing person to bounce ideas from and support me in my new business dreams. Kendra’s knowledge not only with design, but with small business strategy and social media have been so helpful in what can otherwise be an often lonely journey as a solepreneur. Her expertise blended with her kind and approachable manner are an awesome package and I highly recommend her to assist in bringing your visions to life.
— kirstie ussher, sense of rest
“Kendra’s truly collaborative approach fueled creativity, offered vision, and provided support from start to finish. Her aesthetic effortlessly blends organic and geometric elements that convey a refreshing and calming tone. I get daily compliments on my logo and design work!”
— Mary Smith,
Life Forward
READY TO GET STARTED?
Let's Make Something
Meaningful Together
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