Making Beauty
Design is not
Making Beauty
Design is not
from selection, affinities,
Beauty emerges
—Louis Khan
integration, love.
I partner with design-focused fashion, home, retail and jewelry companies, to develop brand strategy, create compelling visual identities, and craft create memorable and enduring brands.
I work with early stage start-ups through established brands. I will be your trusted guide through the process, from identifying your target market, to developing an aligned brand strategy, and translating that into visually compelling logos and branding. I also offer industry specific e-commerce website planning and design, packaging design, and marketing strategy.
for women-led fashion and lifestyle brands.
I provide brand strategy and visual identity design
Effective brand strategy is the foundation for a
Visual identity that resonates.
You are building an authentic, premium fashion, lifestyle, or jewelry brand.
You have an appreciation for design and know it is critically important to your business.
You envision a visual identity that is perfectly aligned with your values, vision and voice. One that is elevated and differentiated from the competition. One that is specific to your exact niche and brand ethos.
You want a truly collaborative approach and a trusted expert to lead the way.
what makes me different?
After graduating from the Rhode Island School of Design with an MFA in graphic design, I worked for 20 years in the fashion and home interior industries as a graphic and textile design specialist. I decided to leverage this specialized knowledge and experience, along with my years of branding and running small businesses, to help entreprenuers in fashion and related industries to launch elevated, aligned businesses and thrive.
I have worked in fashion and retail for my whole career, so I have seen start ups built from the ground up, I have worked with large corporations, and tiny solo brands. I have learned the importance of defining your target customer, having a definite point of view, having a solid brand strategy, a compelling visual identity, and of course, a high quality product. These elements must all be cohesive, and all brand messaging must reflect that. My experience has also given me the expertise to advise on textile design, sourcing, and sustainability, as well as a network of industry contacts.
You are the vision holder for your brand, and so I build in many layers of check-ins and feedback, giving the best business and design advice possible throughout the process.
All brand identities needs to be rooted in an easy to extend system, so that the brand can grow quickly and seamlessly. With a flexible system, any new products, new divisions, etc. can be seamlessly integrated.
To elevate a brand to a national stage, one of the most important elements is brand cohesion, so the brand feels and behaves similarly across all outlets, from social media, to emails, to packaging. Fashion brands in particular need to have a completely cohesive brand presence to build trust with the audience, that design is paramount.
To that end I provide a wide range of logos and assets. Fashion and apparel brands need to show up across such a wide range of media these days, that is is essential to have logos and assets in a wide range of formats. I build out a full, richly layered brand package, with all the assets that you will need to get a strong start in the marketplace.
what they're saying:
Kendra has MASTERED her craft. From start to finish, Kendra was equal parts reliable, transparent, responsive, and original. Kendra blended my vision, interests, and core values and output a beautifully rad, incredibly authentic, wildly fun real estate brand that is both professional and memorable. I literally couldn't have launched my new business without her. And I’m grateful to have her as a “consultant” for side jobs and ideas! Thank you, Kendra! !
— Brittany Nettles, Nettles and Co.
“Kendra is an absolute delight to work with and I would highly recommend her to anyone with graphic design needs. Her design proposals and ideas are always professional, inspired, and aesthetically beautiful. I love the gorgeous final result of the work she has done for my business and I look forward to working with her in the future.”
— Valery Brinda, Valery Brinda New York
“Kendra’s truly collaborative approach fueled creativity, offered vision, and provided support from start to finish. Her aesthetic effortlessly blends organic and geometric elements that convey a refreshing and calming tone. I get daily compliments on my logo and design work!”
— Mary Smith, Life Forward
What we do
Brand Strategy
Visual Identity Design
Web Design
Packaging Design
Copywriting
Print Design
Textile Design
READY TO GET STARTED?
Let's Make Something
Meaningful Together
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